Axis 2 Autumn Scientific Day: "Organizations": contracts, institutions, risks

Presentation 1

Exploring perceptions of consumer and salesperson roles in a phygital store
Speaker: Hafida Boudkouss

This research aims to explore the new roles of the consumer and the salesperson in a phygital store. Using a qualitative study of 32 consumers aged between 21 and 60, it attempts to provide an answer to the following question: How do consumers perceive their role and that of the sales assistant when using interactive technology in a phygital store?
The empirical study reveals that, on the one hand, the consumer's role within a phygital store can be perceived as either active (producer)  or passive (observer).
On the other hand, the salesperson is perceived as an active participant in a phygital store. On the other hand, the salesperson is perceived as an actor who takes on new roles such as coaching and training in the use of interactive technologies. This research contributes to the literature on the adoption of in-store interactive technologies and the role of the salesperson in the digital age.

Presentation 2

The use of psychology in economics (behavioral economics): a new paradigm?
Speaker: Hervé Mauroy

With the development of behavioral economics since the end of the xx- century (Daniel Kahneman, Amos Tversky, Richard Thaler, George Loewenstein, Paul Slovic, Dan Ariely...), economic science has opened up widely to psychology. Behavioral economics has often been presented as an attempt to replace the economic theory of rational choice with psychology as the basis for economic analysis. This presentation will briefly explain how behavioral economics developed. It will emphasize the fact that theoretical behavioral economists now accept the existence of unconscious psychic needs to explain  the formation  of beliefs  and  actions (which amounts to reinventing  the figure of homo economicus)