Session 1 - Seminar on research models and methods in economics
The aim of this disciplinary seminar is to present the most recent work by LARSH economists, but also to invite outside colleagues with recognized expertise in LARSH research areas.
Pedro Aznar (ESADE Barcelona)
"Football tourism: A blessing or a curse for the hotel industry? The influence of the soccer regular season on the hospitality industry performance"
Football tourism can become an additional source of tourism demand in many cities: supporters following their teams in regular seasons can contribute to moderating seasonality effects for some destinations. Despite the topic's relevance, the academic literature has not analyzed how soccer tourism in the regular season influences hotel performance. Using daily data from the hotel industry in Valencia, empirical analysis suggests that when one of the five top teams plays in the city it has a negative influence on hotel performance indicators. Both the Average Daily Rate (ADR) and the revenue per available room (RevPAR) see a statistically significant decline. A likely explanation for the negative effect on hotel performance is the lower willingness of other types of tourists to visit the city when soccer's overcrowding effects are expected.
