Marketing techniques (Valenciennes)
The department trains 430 students per year, full-time and on a work-study basis, who are involved in all stages of marketing a good or service: market research, sales, marketing strategy, sales communication, negotiation, customer relations.
One goal: student success
A pedagogical and technical team of 26 people accompanies and supervises the students during their course at the IUT.
The teaching provided by permanent and part-time staff is based on partnerships with the industrial and socio-economic world. Students complete at least 22 weeks of internship in initial training, or follow their training in alternating years. They can also benefit from an international experience that allows them to develop linguistic and intercultural skills, through a semester of study or an internship abroad. The student is versatile, autonomous and progressive
.Les compétences en B.U.T. TC Valenciennes | Techniques de Commercialisation
Professional training offer in Marketing Techniques
4 courses are open in B.U.T. TC, after a technological or general BAC, 1 course is accessible in professional license after a BAC+2. The courses cover the sectors of activity related to the professions of sales, marketing and communication. In Valenciennes, a Euro section is open from the first year: 60% of the courses are in English and an internship or a semester of study takes place abroad.
.Parcours en B.U.T. TC Valenciennes
4 parcours sont ouverts en B.U.T. Techniques de commercialisation Valenciennes (TCV)
Marketing digital, e-business et entrepreneuriat
Ce parcours forme aux activités commerciales digitales en développant des compétences dans le pilotage et la gestion de ces activités, et dans le développement de projet commercial digital.
Business international : achat et vente
L’objectif est de former au marketing et au commerce en développant des compétences stratégiques et opérationnelles dans un contexte international.
Business développement et management de la relation client
Ce parcours porte sur le développement de l’activité commerciale tout en veillant à la satisfaction client pour bâtir une relation durable.
Stratégie de marque et événementiel
Ce parcours prépare aux métiers du management de la marque et de l’événementiel dans tout type d’organisation.
Les études se déroulent sur le campus des Tertiales, au centre-ville de Valenciennes. Le campus des Tertiales est situé à proximité du théâtre Le Phénix, de la gare, des résidences étudiantes, des restaurants et bibliothèque universitaires.
> Vidéo : Campus des Tertiales
Why choose the IUT?
Portraits of graduates:
Valentine chose a course of study that offered varied content
Graduates of the Marketing Techniques program work in a wide variety of occupations
The courses offered in TC allow graduates to work in various professions : Web marketer, online project manager, e-commerce manager, negotiator, export salesman, web referencing manager, traffic manager, e-business consultant, media channel development manager, export area manager, e-CRM product manager, customer manager, department manager, real estate negotiator, sales assistant & purchasing department, event organization consultant, corporate communication manager, insurance broker, product manager,...
What jobs to pursue after IUT ?
